Can Wearables for Women Unite Creators and Consumers?

It would be fair to say that the first wave of women’s wearables had a shaky start with products that showed promise but failed to create a retail revolution. There’s been no shortage of glowing and glittering bespoke gowns and garments that have gained media interest to languish in museums and galleries as prototypes never reproduced in a ready to wear line.

I feel there’s been a move from products designed for men with women as an afterthought, to women-centric designs and developments, many created by women, for women. Now wearables for women have the potential to resonate with a growing consumer market and this article looks at the recent wave of devices, encouraged by progress in electronic textiles and mobile technology.

Continue reading %Can Wearables for Women Unite Creators and Consumers?%


Source: Sitepoint