Internet marketing has grown over the years and today, it is considered as one of the most effective ways of increasing your conversions. No matter what type of business you run, if you advertise your product online then you will observe a rapid increase in your sales. The internet bounds no geographical limits, you can reach millions of people online.
All of this has led to people coming up with different ways that ensure the internet marketing does its wonders. A professional marketing approach is to build custom pages in your websites precisely for one thing, product or market. These pages are known as the “Landing Pages”.
So, What Is a Landing Page?
According to Wikipedia:
In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
A landing page is more concise, with just enough content to help your customers decide, no distractions, a few testimonials and an optimized number of call to action buttons. After that, there is the art of A/B testing. Landing pages help to improve your site conversions by encouraging more people to subscribe and follow your website. Which means more site traffic and more business for you.
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