If you have ever wanted to sell anything online you will have wrestled with the issue of how to do it. There are many tools available, such as shopping carts and payment processors of various kinds. If you’re new to the process of accepting payments online, one of the easiest ways to do it is by making use of a third-party service such as PayPal.
All that’s necessary is to set up a PayPal account, connect it with your bank and you’re good to go. When you set up payments you can choose to use settings which come with PayPal or to add a custom payment button. You will also need a website to place the buttons on, of course. In this tutorial, you will install it in a WordPress site.
Implementing a PayPal Button in WordPress
The first step is to log into PayPal. When you do so, you will see several tabs on the top-left portion of the site. You will use these to navigate to the section where you can create PayPal buttons.
Getting there is a bit convoluted, though. The first step is to click on the More tab and select Sitemap from the drop down.
This brings up the Sitemap page. Under the Tools heading, click on “Create PayPal Button”.
This brings up the My Saved Buttons Page. As you can see, I’ve created many buttons in the past. Here, you can create new buttons, edit old ones, manage checkout page styles, look at recurring payments and more. To keep things simple, you will learn how to create a new button and add it to your WordPress post or page. You will also learn how to create and use a custom button, independent of PayPal’s style choices. Many marketers do that for reasons of styling, branding or testing new buttons that could potentially convert better.
Creating the PayPal Button
To get started, click on the Create a New Button link under the Related Items section.
This brings up the Create PayPal payment button page. As you can see, there are many settings here. We will look at each one in turn.
The first one is the button type. As you can see in the drop-down menu, there are six options.
- Shopping cart
- Buy Now
- Automatic Billing
- Installment Plan.
If you are selling a single product or service, the Shopping Cart or Buy Now buttons will do the trick. If you want donations, the Donations button would be the right one to use. If you sell memberships or subscriptions to your product or service, the Subscriptions or Automatic Billing buttons would be a good bet. The Installment Plan option is something you might want to use if you offer clients the ability to pay a fee over a few months, rather than all at once.
To give you an idea of what these buttons look like, click on the “Which button should I use?” heading at the top-right.
Above are your options.
Directly below the button type options is where you set a name for your item and an ID number or name for tracking. Below that, you set the price and currency. If you need to make use of multiple currencies, you would click on the “Customize” link in the “Customize Button” section.
Once you have filled out the above settings, it’s time to look at the “Customize Button” section, as above. We will look at the options in turn and a preview will be displayed on the right, what you would see on your website.
Here are the options when the first check box is enabled and how the button will be displayed as seen in the preview on the right.
Here are your options when the second drop-down checkbox is enabled and how the button will be displayed as seen in the preview on the right.
And here are the options available when the third checkbox is enabled and how the button will be displayed as seen in the preview on the right. As you can see, PayPal gives you a lot of control.
When you’re done with the “Customize Button” section, you set the shipping amount (if any), the tax (if any) and then you can choose to use either your merchant ID or your primary email address on the account. If you choose to use a secure merchant account ID, PayPal links your merchant account to your primary email address, making the email invisible to spammers.
Continue reading %How to Add a PayPal Button in WordPress%