Choosing a name for your domain is a lot like choosing a name for your child. Some names come easily and feel almost inevitable (InternetMovieDatabase.com, John Jr.). Others are surely the product of a hard-fought battle between mom and dad (GoDaddy.com, Gertrude). And then there are the names that defy all logic and reason (Algorelovesyou.com, Inspektor Pilot).
While domain names can be all over the map, choosing one is a task that should not be taken lightly. Whatever follows that www. is going to be a customer’s first impression and a search engine crawler’s first meal. Like it or not, your domain name is the gateway to your online business, so before you settle on the first name that comes to mind, consider the following best practices.
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