How to Craft a Compelling Startup Story

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Focusing your efforts on building a great product is important—after all, without a product, your startup doesn’t have a reason to exist. However, spending time crafting your startup’s communications strategy is almost as important.

The “if you build it, they will come” maxim has been disproven over and over again. The truth is, if you build it, market it, and hustle like hell, then (with some luck) you’ll get traction.

Eager to develop an effective startup story, but unsure how to do it? Read on for some tips.

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Source: Sitepoint