Are you one of the many business owners or marketers who think your product launches are the only time to run marketing campaigns? Every marketing action should be considered a marketing campaign by you and your team.
Often, the key to success is consistency — staying organized and analyzing all of your results to make sure you are getting the most out of every effort you put towards marketing your brand.
Create a Content Calendar
You will want to start recording all of your ideas and plans for content campaigns to streamline your brainstorming process and to schedule content before it is needed.
Excel is a simple tool that is fully capable of handling a basic design to help you track your plans. Track upcoming events for your company (holidays, product launches, conventions, etc.), as well as what content you specifically plan to publish. You may shape some of your content ideas to focus on an upcoming season or event that impacts your target audience. If you don’t want to create your own, there are plenty of free content calendar templates available.
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