One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success.
I will let you in on a secret; I am not that amazing at my job. Don’t get me wrong; I am good. But I am not a leading mind in our industry or anything. But, people often talk as if I am.
Source: Smashing Magazine