More than 74 percent of adults own a smartphone. What’s more, most of these adults won’t leave the house without their phones. This obsession allows organizations to collect endless amounts of data. Phones with GPS beacons and apps make it easy for stores to gather data and develop insights regarding the typical actions of consumers. It’s not surprising that location-based marketing (LBM) has centered on mobile.
Study Shows Mobile Location-Based Marketing Creates Deeper Relationships with Customers
Recently, the Location Based Marketing Association (LBMA) released a semi-annual Global Location Trends Report, revealing huge trends in usage and investments regarding location-based marketing and projections for implementing relevant technology in 2017.
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