Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process by Google Ventures allows you to see into the future to learn in just five days what customers think about your finished product.
As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way.
Source: Smashing Magazine